Case Study: Buffer (Lean SaaS Profitability)
Background Buffer, founded in 2010 by Joel Gascoigne and Leo Widrich, is a social media scheduling tool. It helps individuals and businesses schedule posts across multiple social platforms. Unlike many venture-backed SaaS giants, Buffer took a bootstrapped-first approach, focusing on sustainable growth and profitability. Key Strategies for Profitability 1. Lean MVP Launch 2. Transparent Pricing…
